Discover the refined art of perfuming, where every gesture enhances the signature of your fragrance. Apply Max Mara Le Parfum to warm pulse points—wrists, neck, inner elbows—where the skin’s natural heat unveils its full intensity and elegance. Avoid rubbing the wrists together, as this alters the delicate balance of the composition and softens its trail. Instead, allow the fragrance to settle naturally. For a perfectly diffused, voluptuous veil, spray from a distance of 15 to 20 cm, preserving both the purity of the scent and the beauty of delicate fabrics.

Ready Coat: this latest icon coat has been inspired by Max Mara Le Parfum and captures the true essence of Max Mara in pure camel hair double-face.