The Max Mara Spring Summer 2024 collection: a new utility glamour is inspired by the workwear of the Land Girls in the 1940’s and by the passion for urban gardens that is greening our modern cities.
From the overalls and dungarees worn by the heroines of the Land Army to the bold floral prints, inspired by the garden of the English poet Vita Sackville-West, Max Mara is taking summer glamour outside.
Look from the show
Land girls' style with jodhpurs and siren suits inspire silhouettes with capacious pockets and tough reinforced stitching. Characterful drills are dyed in a profusion of pastoral colours. Trench coats and generous out sized jackets define the outerwear. Backless sundresses are reminiscent of gardeners’ aprons. And triple layered chiffon gowns with gaberdine straps take the tough chic message from day to evening.
Of course the hardworking counterparts in today’s big cities are more likely to stash laptops in their bags. And those high-heeled strappy sandals are made for strutting the sidewalk. But our modern day heroine signals the same indomitable spirit when she steps out in Max Mara’s land girl look.
From the Backstage
