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Max Mara Pre-Fall 2020

Imagines a vernissage at a downtown gallery sometime in the seventies. The iconic camel black and white is re- energized with shots of pop-neon colour. The ruffle is recast in a central role. Shedding its romantic associations, it delineates the collar or cuff of a sharply tailored jacket, a sassy strict pencil skirt or a voluminous taffeta gown. The trench coat gets a feminine makeover too, with a dramatic balloon shaped sleeve and a trapezoid silhouette. Necklaces, rings and earrings share the collection’s arty overtones.

Tailored For Her

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Tailored For Her

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The iconic 101801 coat has gained many fans over the years, perhaps the most memorable being the Weimaraner dog photographed by William Wegman and immortalised on one this season's T-shirts.

New Classics

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New Classics

Elegance Extravagance

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