Teddy Ten Anniversary

The celebration of ten years of the Teddy Bear Coat continues and the next stop on our fuzzy friend’s Global Fashion Adventure is …..London!
Prepare for a Total Teddy Takeover. From the 16th - 26th December, Teddy invites you for a fuzz-tastic experience in Covent Garden, Russell Street side. Be ready to immerse yourself in the world of Teddy and to discover a dimension beyond fashion. For this Open House, reservations are not essential but you can have a fast access by booking your slot at maxmara.com. On December 25th the doors of the Fluffy Residence will be closed. Teddy will also celebrate with his family!

The Fluffy Residence

Discover the Fluffy Residence: a whimsical dream come true, a magical place of enveloping contours, a haven of tenderness. Let's leave behind the hectic realities of daily life and immerse ourselves in a world created entirely in Teddy fabric. The woman Teddy welcomes into the Fluffy Residence adores design and fashion. It is likely that she has built a career, loves going out, never tires of meeting new people, wants to experiencing new things and yet would never pass up an opportunity to host a cosy dinner with old friends. 

In the Fluffy Residence this woman finds a kindred spirit. So, explore the space. Check out the fun and games. Do make a point of trying the magic mirror. It’s Teddy’s favourite gadget and it will generate your Teddy alter ego. Take in the views through the interactive windows of Teddy’s neighbourhood: a fluffy rendition of the city like you have never seen it before. The Teddy Coat is no longer just a fashion accessory; it becomes a dream world, an entire lifestyle that offers comfort and ease at home and outside.

Highlights from Milan Fluffy Residence opening party